Journal

Notes & ideas.

FreelancingJul 2026

How to hire a freelance digital marketer (without wasting three months)

A practical hiring guide for founders: what to ask, what to pay, what deliverables to expect, and the red flags that predict a bad engagement.

SEOJul 2026

AI Overviews are eating your clicks — rebuilding SEO for the answer engine era

Google's AI Overviews and ChatGPT Search flattened top-of-funnel traffic. Here's the new playbook: entity SEO, structured data, and content that survives generative summarization.

GrowthJun 2026

Conversion rate optimization for SaaS: the 20-point checklist I run on every site

A repeatable CRO audit that consistently uncovers 15–30% lift in trial-to-paid conversion — before touching a single ad campaign.

PerformanceJun 2026

Meta Advantage+ and Google Performance Max — what actually works in 2026

After a year of running fully AI-driven campaigns, here's what to feed the algorithm, what to hard-code, and where human strategy still wins.

DesignMay 2026

The rise of editorial dark mode — why bold typography is winning in 2026

Minimal gradients are out. Massive type, cinematic contrast and confident brand voice are the new default for premium portfolios and SaaS.

AnalyticsApr 2026

GA4 is finally usable — the dashboards I ship to every founder

Two years in, GA4 has matured. Here are the exact reports, explorations and events I configure on day one of every engagement.

BrandMar 2026

Why founder-led content still outperforms every paid channel

LinkedIn, short-form video and long-form threads — how personal brand became the highest-ROI marketing asset available to small teams.